Jazwares Signs Sweet Co-Branding Deal With Seeā€™s Candies

Co-Branded Squishmallows Plush Plus Customized Chocolate Box and Tote Launching Fall 2024

SUNRISE, Fla. ā€“ (BUSINESS WIRE) ā€“ Squishmallows are about to get a whole lot sweeter as Jazwares, one of the worldā€™s leading toy companies, and the iconic California-based candy company, Seeā€™s Candies, today announced a deal to release a gift set that includes co-branded plush, chocolate boxes and totes inspired by everyoneā€™s favorite ultra-soft plush, Squishmallows.

Available in Seeā€™s shops and online this October, fans of both brands will be able to purchase an eight-inch cuddly version of the beloved Squishmallows character, Emily the Bat, along with a co-branded custom box of chocolates and candy sold in a one-of-a-kind tote bag. Releasing in October, this gift set is perfect for trick-or-treaters and fans of Halloween and will be available for purchase while supplies list.

ā€œPartnering with Seeā€™s Candies is the perfect way to further introduce Squishmallows into the consumables space,ā€ said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares. ā€œThis will be the perfect Halloween treat for fans of both brands, and weā€™re eager to add this unique collaboration to our robust lineup of iconic Squishmallows products!ā€

Pat Egan, President & CEO of Seeā€™s Candies added, ā€œAt Seeā€™s, weā€™re in the business of bringing joy, and that is exactly what this collaboration with Jazwares will do for fans of both brands. The ever-popular Squishmallows combined with our iconic, delicious chocolates will be the perfect treat this October.ā€

Squishmallows has consistently held its position as a leading toy property in the U.S. and a best-selling toy brand with over 400 million plush sold worldwide, boasting a multi-generational fanbase that continues to capture the imaginations of millions of fans worldwide. Squishmallows is massively popular on social media, driven by Gen Z fans who love celebrating the brand. There are currently more than 13 billion video views on TikTok and Squishmallows has been tagged more than 1 million times on Instagram. As it continues to grow as a lifestyle brand, Squishmallowsā€™ monumental growth has fueled new cross-category collaborations across beauty, games, apparel, home decor, and more ā€“ā€“ adding to its illustrious portfolio of more than 70 best-in-class licensing partners.

For more information on Squishmallows, visit Squishmallows on X, Facebook, Instagram, TikTok, and Squishmallows.com.

To stay connected and informed, Seeā€™s encourages fans to sign up to receive their email newsletter at https://www.sees.com/emailsignup and follow @seescandies on all social platforms.

About Seeā€™s Candies
For over 100 years, Seeā€™s Candies has been dedicated to making candy Mary Seeā€™s way. American made, famous for deliciousness, with the friendliest customer serviceā€”since 1921. Founded and headquartered in sunny California, Seeā€™s Candies has expanded from one candy shop to almost 250 shops across America and a flourishing online store. For more information visitĀ https://www.sees.com.

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